Client
American Express, 2021
Industry
Financial Services
Role
― Product Discovery
― SaaS Development
― UX Design
― Interaction Design
Summary
American Express sought to enhance its ESG impact by using Card Member spending data to understand, reduce, and offset carbon emissions. I played a key role from start to finish, conducting research, product discovery and definition, as well as prototyping, iterative UX design, and documentation. I tracked business goals and user insights, managed stakeholders, and helped shape the design process. The pilot service, Amex Carbon, was launched as American Express's first initiative of this kind, informing their future ESG strategy.
Client
American Express, 2021
Summary
American Express sought to enhance its ESG impact by using Card Member spending data to understand, reduce, and offset carbon emissions. I played a key role from start to finish, conducting research, product discovery and definition, as well as prototyping, iterative UX design, and documentation. I tracked business goals and user insights, managed stakeholders, and helped shape the design process. The pilot service, Amex Carbon, was launched as American Express's first initiative of this kind, informing their future ESG strategy.
Client
Clever, 2018
Industry
Electric Vehicle Charging Solutions
Role
― User Research & Testing
― Customer Conversion Strategy
― Content Strategy
― UX Design
Summary
Clever aimed to convert potential electric vehicle (EV) buyers to their charging subscriptions with a new website. I shaped the customer conversion strategy and UX to maximise organic traffic by providing a comprehensive EV overview. The new website increased sales and strengthened partnerships by introducing Clever’s charging solutions at this crucial journey stage and directing buyers to partner dealerships.
Client
Clever, 2018
Summary
Clever aimed to convert potential electric vehicle (EV) buyers to their charging subscriptions with a new website. I shaped the customer conversion strategy and UX to maximise organic traffic by providing a comprehensive EV overview. The new website increased sales and strengthened partnerships by introducing Clever’s charging solutions at this crucial journey stage and directing buyers to partner dealerships.
Client
Pérez Art Museum Miami, 2022
Industry
Art & Culture
Role
― Communication Strategy
― UX Design
Summary
Pérez Art Museum Miami (PAMM) was looking to more effectively communicate their offerings to potential visitors, stand out globally with their unique point of view and balance their physical presence with a newly digitalised art collection on a new website. I played a key role in shaping the communication strategy and UX, that focused the experience, helped PAMM stand out both locally and globally, and increased engagement.
Client
Pérez Art Museum Miami, 2022
Summary
Pérez Art Museum Miami (PAMM) was looking to more effectively communicate their offerings to potential visitors, stand out globally with their unique point of view and balance their physical presence with a newly digitalised art collection on a new website. I played a key role in shaping the communication strategy and UX, that focused the experience, helped PAMM stand out both locally and globally, and increased engagement.
Client
Rudolph Care, 2020
Industry
Beauty & Skincare
Role
― Communication Strategy
― UX Design
Summary
Rudolph Care planned to launch internationally with a new e-commerce website. Through stakeholder workshops, I crafted a communication strategy that reflects brand values like expert guidance and transparency. The website features clear product categorisation, tailored recommendations, and detailed ingredient information, emphasising quality and sustainability and enhancing the customer experience.
Client
Rudolph Care, 2020
Summary
Rudolph Care planned to launch internationally with a new e-commerce website. Through stakeholder workshops, I crafted a communication strategy that reflects brand values like expert guidance and transparency. The website features clear product categorisation, tailored recommendations, and detailed ingredient information, emphasising quality and sustainability and enhancing the customer experience.
Client
Creative Denmark, 2020
Industry
National Branding & Marketing
Role
― Communication Strategy
― Content Strategy
― UX Design
― User Testing
Summary
Creative Denmark wanted to promote Danish creative industries to a global B2B audience with a new website. I developed a communication strategy and UX, incorporating internal and external content into a dynamic framework for easy exploration of specific industries and topics. Additionally, a quarterly publication keeps stakeholders engaged with minimal effort, showcasing Denmark's creative strengths and fostering international business connections.
Client
Creative Denmark, 2020
Summary
Creative Denmark wanted to promote Danish creative industries to a global B2B audience with a new website. I developed a communication strategy and UX, incorporating internal and external content into a dynamic framework for easy exploration of specific industries and topics. Additionally, a quarterly publication keeps stakeholders engaged with minimal effort, showcasing Denmark's creative strengths and fostering international business connections.
Client
Mos Mosh, 2019
Industry
Fashion & Apparel
Role
― Communication Strategy
― UX Design
Summary
Mos Mosh aimed to launch their first e-commerce website. I developed a strategy and UX catering to their customer engagement goals by creating two shopping experiences: a fast lane for quick purchases and a slow lane for inspiration through editorial content. The new website increased Mos Mosh's online presence and enhanced customer satisfaction.
Client
Mos Mosh, 2019
Summary
Mos Mosh aimed to launch their first e-commerce website. I developed a strategy and UX catering to their customer engagement goals by creating two shopping experiences: a fast lane for quick purchases and a slow lane for inspiration through editorial content. The new website increased Mos Mosh's online presence and enhanced customer satisfaction.