Challenge

An electric vehicle charging company offerring charging solutions both at home and on the road, with a mission of making EVs an effortless choice

Looking to increase their sales, Clever approached us to rethink their strategy and redesign their website.

Client

Clever, 2018

Type

Corporate

Role

Strategy, Concept, UX

Launch Website

Approach

Clever as a Green Mobility Partner

Clever makes most of their revenue from their subscription product when people purchase a new EV from their partners - car dealerships.

Based on the insights we gathered from analytics and talking to Clever, we decided to focus on Non-Owners as the main target group — broadly representing all users, who may be considering purchasing an EV.

Solution

Generating Organic Traffic

Clever was unintentionally filling a gap online - providing an overview of multiple EV brand car overviews in one place. We saw great potential in this organic traffic, and decided to maximise it’s potential.

Analytics

Most users found the Clever site through organic search. Some of the most popular pages were EV overviews for a variety of car brands and EV detail pages. However, at that point Clever wasn’t using this organic traffic to generate sales due to ineffective design.

A Win-Win-Win

Usually car dealerships have partnerships with specific EV charging companies, and offer their solutions with a discount to their customers. That is where Clever was generating the majority of their customers, and selling their premium subscriptions.

1. Car dealerships are getting free marketing, and generating more sales. They are now enticed to provide Clever with up-to-date content.
2. Non-Owners are getting a good EV overview, and getting educated about charging. They are now aware of the different Clever products and pricing, and special deals when purchasing an EV through a Clever partner.
3. Clever is meeting potential EV owners at a critical point in the journey, and directing them to partner dealerships.