Goods Focus




Concept & Art Direction
Web & Graphic Design
llustration & Animation
Based in Copenhagen, Goods is a menswear company with a strong focus on quality and style. Goods has experienced a lot of success over the years through creating strong personal relationships with its customers, as well as educating them about quality and design. Without the interactions with the staff the online customers didn't feel comfortable buying expensive items online. The challenge was creating those connections online.

I created Goods Focus – an interactive segment educating customers online about the curation process that the company goes through while selecting items for them.