PROJECT

Goods Club

YEAR

2016

ROLE

Concept & Art Direction
Web & Graphic Design
llustration & Animation
Based in Copenhagen, Goods is a menswear company with a strong focus on quality and style. Goods has experienced a lot of success over the years through creating strong personal relationships with its customers, as well as educating them about quality and design. Without the interactions with the staff the online customers didn't feel comfortable buying expensive items online. The challenge was creating those connections online.

I created Goods Club – a community segment where the men can identify with the existing customers through the online platform, get inspired by their lifestyle & join them.